I started my web career as a website graphic designer, programmer and database developer. My passion lies in writing and crafting words, so it was natural that content development was the road to lead me to where I am today.

Although I find solace in creative writing, SEO is like a challenging puzzle. Finding the right combination of words and phrases that read fluently and get ranking results is intriguing.

The real world of humanity and emotion and the virtual world of morsal entertainment are intertwined more than ever.

My mission is to create web content that speaks to the heart, sparks curiosity and reinforces the values of humanity.

These are projects my team and I are currently involved in.

Abernethy Online Publishing

Milano Style

Founder is the blog about Italy, travel & style. It gives the reader an insider’s view of visiting Milan, Lake Como and other areas of il bel paese. MilanoStyle is not only about tourism and fashion but is an intimate look into an authentic experience of living in Italy.

Milano Style Newsletter

MilanoStyle – MilanoStyle is the online guide to Lifestyle, Luxury and Travel in Italy. The MilanoStyle newsletter is a bi-weekly mailout to over 3000 subscribers and features articles, tips and insights on travel, culture and style in Italy. MilanoStyle features under-the-radar fashion, design and destinations and a behind-the-scenes look at life in Italy. If you love la dolce vita or are just curious, it may offer a better understanding of Italy.
Learn more & subscribe.

Lake Como Style

Founder is MilanoStyle’s little sister. It gives the reader an insider’s view of visiting Lake Como, Italy and nearby regions. LakeComoStyle is not only about tourism and fashion, but is an intimate look into an authentic experience of living in Italy.

Italy Travel & More


ItalyTravelMore is a comprehensive online platform that serves as a go-to resource for travel enthusiasts, culture aficionados, and anyone seeking to explore the captivating country of Italy. ITM offers a wealth of information, tips, and inspiration to help travelers plan their dream Italian vacation, immerse themselves in the local lifestyle, and delve into the rich cultural heritage of this enchanting nation.

Seo Travel Content

Co-Founder offers personalized SEO travel content creation and marketing services for your travel brand. The team of dedicated content creators creates marketing campaigns and optimized web content, which will boost search engine ranking and presence.

Freelance Writing & Photography


Easy Milano was founded in 1999 in print edition and in 2018 made a complete transformation into digital format. Today, Easy Milano is an online publication with over 20,000 subscribers. Website content and social media are updated daily, and the digital newsletter is sent monthly.
Easy Milano has become a point of reference for the international community of Milan and its surroundings.

Print publications

I am a travel writer and blogger based in Italy, my e-books are sold on and my work has appeared in publications like Huffington Post, Forbes Travel Guide, Italo-Americano, Wellum, LuxAfrique, La Provincia and Corriere della Sera.

Travel Photography

I am passionate about writing but I also love taking photos when traveling. My best travel photography is available for licensing for use on the web, social media, advertising, or print publications.
Download photos from Picfair.

Companies I have collaborated with